Designing high-converting products that drive growth while delighting users

Clients

Projects

Multi-Brand Product Strategy

As UX lead for Big Red Group, I redesigned their gifting experience platforms. The project included creating a multi-brand design system, optimising user flows, and enhancing search functionality. The result was improved user engagement and a scalable foundation for future growth across all BRG brands.

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Electrification Product Strategy

AGL, Australia's leading energy retailer, sought to become the preferred home electrification provider. Our strategy addressed customer journey complexities, trust issues, and installer challenges through research, workshops, and innovative service design.

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AI-Powered Research Product

Designed an AI-powered research assistant for Monash University, enabling data-driven investment decisions. Created intuitive visualisations and scalable architecture, resulting in improved efficiency and securing funding for wider deployment across Australian institutions.

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Most Innovative Companies Microsite

Designed and developed an interactive microsite for AFR's Most Innovative Companies awards in just 3 weeks. Leveraged Webflow and Memberstack to create personalised experiences for 120 companies. The successful launch led to a 4-year partnership extension with AFR.

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Leading Product Design at etika

As etika's first designer, I established design's role in this fintech startup. I created platforms, websites, and design systems while conducting user research. Key projects improved customer experiences and streamlined operations, showcasing design's impact on startup success.

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Reimagining Risk Assessments

I helped ANZ Bank transform their risk assessment capabilities by redesigning 16 Business Intelligence dashboards, improving usability and expanding their impact across the organisation.

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Self-Meter Reading Product

Developed a self-meter reading solution for Origin Energy to reduce disputed bills and costs. Through user-centered design and iterative testing, implemented a photo submission feature. Result: Over 2,000 submissions, $100,000+ saved, and improved customer satisfaction.

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Modernising Social Services

Redesigned Centrelink's outdated portal using user-centered design and iterative sprints. Created an AAA-rated accessible design system, implemented debt prevention features, and overhauled the user interface. Result: Improved user experience, reduced unintended debt, and catalysed broader digital transformation.

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Services

Product Design

I dive deep into your business operations, uncovering opportunities for improvement through digital technology. By taking a holistic, user-centered approach, we'll identify smart solutions that seamlessly enhance your workflows. Together, we'll transform your operations, making it more efficient and intuitive for both employees and customers.

AI Automation

Using no-code tools, I seamlessly integrate AI agents and other custom automations into your operations. I'll quickly implement intelligent solutions that streamline processes and boost efficiency, allowing your team to focus on high-value tasks and driving growth.

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