I lead product strategy, design and AI product work, with 12 years across financial services, healthcare, energy, and government.
I work at the layer above delivery: finding the opportunities worth pursuing, deciding what gets built and in what order, and guiding product managers, designers, and engineers to a shipped outcome. I stay hands-on throughout, so decisions get tested against something real rather than argued over in a deck.
AI Product Strategy
Finding where AI actually creates value and where it does not. Running use case discovery with business stakeholders, scoring opportunities against value, feasibility, and risk, then turning the survivors into a roadmap with success measures attached.
Discovery & Prioritisation
Structured discovery, prioritisation, and sequencing when the problem isn't clear yet. Turning executive direction into a decision a team can act on, with lightweight process that keeps focus and cuts down on rework. Generating options is cheap now, which makes deciding the bottleneck.
Leading Delivery, Hands On
Guiding product managers, designers, and engineers from early exploration through to a shipped release. Deep understanding of the domain and the workflows underneath it, particularly in regulated environments. I also prototype and build with AI tools like Claude Code, which puts a working product in front of stakeholders in days rather than weeks.
Australian Financial Complaints Authority
Telstra Health
Telstra Health
Monash University
Coles Liquor Group
Barwon Water
AGL Energy
Big Red Group
etika
etika
etika
etika
etika
ANZ Bank
Origin Energy
Services Australia
I've spent twelve years across product, design, and strategy, from global consultancies like Accenture and Cognizant to high-growth startups building from zero to one. Most of it in regulated industries, where the hard part is rarely the interface. It's deciding what to build.
I work at the layer above delivery. Finding the opportunities worth pursuing, framing them so a team can act, prioritising them against value and risk, then guiding product managers, designers, and engineers to a released outcome. Much of that is facilitation. AI has made generating options cheap, which makes deciding the bottleneck, and deciding well is what I'm hired for.
Recently that has meant AI product work: running use case discovery, validation, and pricing for a healthcare technology group, designing clinical AI systems that went to production, and leading the service design layer of a scams and complaints program at the Australian Financial Complaints Authority. I also prototype and build with AI tools like Claude Code, which puts a working product in front of stakeholders in days instead of weeks.
Based in Melbourne.
Cognizant - Global IT Services & Consulting
Virtually Human - AI & Web3 Startup
etika - Fintech
Origin Energy - Energy & Utilities
Accenture / Fjord - Global Consulting
Interested in connecting? I'm always open to conversations about AI product strategy, financial services, and building things that matter.